The Challenge
Our product strategy team tasked my group with developing a new shopping page that could showcase use-case specific collections of products. These would be seasonal products, or based on specific tasks common to a given industry.
Wireframes for the JTBD page template
Our Approach
My role on this project was to create a simple system that could be repeated with any industry, and any product mix. I used our design system to develop page templates that could be flexible for different content types depending on the project's needs.
The Outcome
To support the launch of these new pages, we also created complementary marketing assets, including tile and banner graphics for each page. These assets were designed to facilitate on-site promotion and integrate seamlessly into broader marketing campaigns, ensuring customers could easily discover and understand our curated offerings.
By focusing on the Jobs-to-be-Done framework, we were able to create a more customer-centric experience, making it easier for users to find and select the products that best address their specific needs.
