The established VistaprintCash campaign required a strategic refresh, primarily impacting its email-driven earn/redeem landing page. My role focused on collaborating on a visual and informational overhaul to enhance clarity regarding the credit system.
Our visual updates aimed to both modernize the aesthetic and align it with current brand standards. This involved developing a lighter, more airy visual system with an increased emphasis on products, a distinct shift from the previous iteration's dark greens and bold typography.
The landing page featured two distinct states: an informational state during off-promotion periods and a promotional state displaying key earning and redemption dates when the campaign was active.
