The Challenge
Create a visual identity, landing page, and email creative for VistaprintCash.
The Approach
I worked with one other designer to collaborate on a simple logo mark that could fit into the larger VistaPrint brand. We explored many options from bespoke illustrative logo marks, to more typographic solutions, but in the end landed on something that could also double as an icon for placement on different places around the site.
I also collaborated with a copywriter to create a landing page meant to inform customers about how the promotion worked, and how to take advantage of it. The hero section of the webpage featured two states. The default state provided information about how VistaprintCash worked, but during earn and spend periods it would feature the relevant dates for spending and earning.
The Outcome
This campaign ran for several years, bringing in a 20% increase in repeat customers during its run.
