As an integral part of a comprehensive design system overhaul, I led the charge in reimagining the order history experience. The existing interface had grown increasingly unwieldy, a labyrinth of buttons and links accumulated through feature additions over time. Crucially, customer insights revealed a significant pain point: navigating extensive order lists was confusing due to the lack of clear visual separation between individual orders. A new, intuitively organized solution was needed.
Our strategic design response leveraged the innovative card-based system developed within our ongoing design system updates. This approach dramatically improved visual clarity, allowing customers to effortlessly discern which products belonged to which order. Moreover, it enabled us to organize product-level and order-level tasks in an intuitive and accessible manner. To further enhance findability, we integrated a filter-by-order-date option.
The success of this strategic redesign was quantified by a reduction in customer care calls related to order history and a notable uptick in reorders, underscoring the positive impact of our design innovation.
