Working backwards from a business card design template in the Vistaprint Gallery, I created a brand identity for a coffee shop that could be used across many different products.
It is always best when we could tell the VistaPrint story through the stories of small businesses we've helped, but in many cases we need to fill in the gaps with something else. A great way, I found was to create brand stories ourselves. Depending on the size of the need we would work from briefs developed with help from our marketing partners, and we would try to design as close to real world as we could while incorporating assets from VistaPrint's large gallery of designs and templates.
