I was tasked with creating packaging for a line of children's craft toys. The goal was to strike a balance between fun, inspiring visuals for kids and clean, purchasing appeal for adults. Because each kit includes instructions for three unique builds, the packaging concept highlights one or more of these designs in dynamic ways that spark imagination right off the shelf.
Space Explorer Box Front
The back panel feature the box contents, as well as a simple step-by-step. This feature provides reassurance to Parents/Gift buyers that the product is going to be accessible for their child.
Designs for 3 different sets, showing how the packaging can be versioned effectively.
Some initial notes and early sketches showing a small view into my process. Sometimes I sketch a lot for a project, and sometimes things click right away.