Initially, the objective for the NFC-enabled business card was a standard product page launch. However, a comprehensive analysis of the product's unique offerings (an NFC-enabled business card integrated with a customizable link-in-bio landing page) and initial customer insights revealed the necessity for a more robust solution. The outcome was a custom-developed landing page designed to efficiently provide customers with the information required for a confident purchasing decision. This was achieved through an iterative process of refinement, leveraging user feedback to optimize content and layout.
During the introduction period of this product, we created a pack-in supplemental pamphlet that provided more detailed information about how the NFC cards work with your phone. The aim was to allow customers a more seamless transition to this unique way of networking.
This user's guide was created to be sent along with the purchase of a VistaConnect business card.