The Challenge
The Sample Kit for Custom Pouches is a vital sales tool that acts as both a marketing asset and a key source of reassurance and value for customers. However, the kit's dedicated product page was failing to support this function. Specifically, it hadn't been updated since before our last brand refresh, and its images failed to showcase the kit's most important features, making its value proposition unclear to potential customers.
Our Approach
I first went to my product strategy partner to pitch my idea for prioritizing an update to the photography by pointing out the strategic value of the sample kits to an important and growing product. Once I received the green light to move forward
Normally I would sketch my ideas, or provide swipe in a mood board to help communicate what I am looking for with my photographer, but for this project we used AI to generate some basic ideas in order to help us get on the same page.
