The Challenge
The existing full bleed upload path (the main way for customers to upload their own designs for print without going through the template gallery first) was little more than a modal with a text list of sizes.
A large portion of our business card customers were uploading their own designs, but skipping this cumbersome process and just going through the gallery flow and deleting the design in studio so they could then add their own.
The Approach
To start, we talked to customers, through an initial survey, and then through interviews. What was revealed was that most people were not able to understand the current system, because the text based flow made it hard to understand what to do. They also had a hard time finding the right information to help them set up files correctly.
It was clear that we needed to consolidate all the specs, and printing info into one place, as well as creating a more visually driven upload flow.
My initial sketches of how a new upload flow could work with a more visual page.
The Solution
At the time we didn't have a robust set of modals to use, so the decision was made to create a page that could act as an upload hub, and could be linked to from the main category page, as well as any product page within business cards. This allowed us to give more space to a visual presentation, as well as all of the upload specs for business cards, and even file preparation information.
This ended up working well with some other work that was happening with the business card design flow, where we moved many of the decisions to after the design phase, for instance paper stock, special finishes, like UV coating could all now be picked after the design was uploaded instead of doing all of that first, it allowed customers to spread out the cognitive load which could be overwhelming.
Once live we were able to track how the page performed and make iterations, such as swapping file prep information and specs and templates. Also this screenshot shows the version of the page as built for the EU market which has a larger variety of business card form factors than the NA market.
