The challenge
As Vistaprint's business card product options increased we needed a way for customers to more easily keep track of their choices.
Above you can see some of the original concept mockups for referential images.
Our Approach
Our customer research revealed a clear path forward: showing real-time visualizations of their selections would be one of the most effective ways to build that essential confidence.
Bringing this vital UX pattern to life presented a significant technical hurdle, especially given the complex mix-and-match options available for some products. To overcome this, I collaborated closely with our development photography, and retouching teams to develop a visualization system that was consistent and repeatable at scale, all while consistently keeping our customers' needs at the forefront.
Impact
This first implementation proved so popular with customers, that is it now standard on all products across the entire site.
