Product Strategy tasked me with updating a large portion of the photography across our signage product catalogue. They gave me segmentation data that suggested arts and entertainment was a popular industry across the majority of our products. From there, I was able to hit on the idea of a ceramic studio as a good business to utilize for the shoot.
Acting as team lead, I was able to coordinate with product strategy to order and ship all the products we were going to include, while at the same time working with our international photography team to approve scouted locations and determine the shooting schedule. Finally, I worked with another designer to brainstorm and develop a hero brand so that we could have designs to put on all the products. This step also helps inform many of the shots needed as we can create a backstory for why certain products are being used once we know who is using them.
Many of the original images were shot with no content so we could more easily localize later.
Signage designs by Natalia Guarnaccia / Adam Duquette
Original mood board and shot list. As an international team, having a detailed shot list was crucial in keep all parties on the same page during the final shoot.
