A small email campaign designed to help generate buzz for the upcoming farmers market season. The bulk of Oak 'N Linden's yearly business happens at farmer's markets so it was important to help get the word out for where they were going to be. Additionally, they were trying out a new pre-order system, and needed a way to let customer's know.
The initial drop was intended for late winter to help get people ready for the start of the season. Then next drop was designed to go out periodically as a reminder, and the third drop would be sent about a week before each market to remind people to get their pre-orders in.
